MP
Marketing Projects
MPotential
Delta Airlines, Marketing and Managment project.
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Conducted a full-scale marketing analysis of Delta Air Lines, breaking down how brand strategy, customer experience, and digital touchpoints work together to build trust and long-term loyalty.
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Mapped the complete customer journey from search to post-travel and identified key moments where digital experience (website, app, email) directly influences customer decisions and satisfaction.
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Translated industry research, competitor insights, and loyalty program analysis (SkyMiles) into clear strategic takeaways, showing how strong branding, innovation, and customer focus drive success in a highly competitive market.
Iphone 17 Pro, Max, Marketing Plan.
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Developed a full-funnel launch concept for the iPhone 17 Pro Max, focusing on how to turn complex tech specs into simple, emotionally driven reasons to care and buy.
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Built a premium positioning strategy centered on innovation, lifestyle, and sustainability, shaping messaging that connects the product to identity, ambition, and modern expectations, not just features.
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Created a simulated product launch presentation with structured storytelling, visual consistency, and audience-focused messaging, showing how strategy and creative execution come together in a real campaign flow.
MP Contracting, Marketing plan.
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Built and executed a full-funnel marketing campaign for a real construction company, helping increase local search visibility and bring in more qualified leads through targeted SEO and audience research. Focused on attracting people who were actually ready to hire, not just boosting random traffic.
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Designed a complete customer journey from awareness to conversion, including an email nurturing system and consistent content strategy. This helped improve engagement across platforms and created a more steady flow of inbound inquiries instead of relying on one-time outreach.
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Integrated digital and traditional marketing channels (social media, SEO, print, radio, TV) to strengthen brand recognition and trust in the local market. The campaign positioned the company as both reliable and design-focused, contributing to stronger brand awareness and better customer perception overall.