MP Contracting

Led the development of a full-funnel marketing campaign for a real construction business, aligning brand strategy with measurable growth objectives.

Defined and executed the brand concept “Durability Meets Design,” creating a strong, differentiated market position in a competitive local industry.

Conducted target audience research and segmentation (ages 28–60+), translating insights into high-converting messaging and campaign direction.

Implemented local SEO strategies, improving search visibility and attracting high-intent traffic from customers actively seeking construction services.

Built an integrated multi-channel marketing strategy combining traditional media (TV, radio, print) with digital platforms for maximum reach and credibility.

Developed a social media and content strategy focused on storytelling, engagement, and lead generation to strengthen brand awareness.

Designed a complete customer journey funnel and email nurturing system, optimizing the path from awareness to conversion.

Delivered a data-driven, results-focused marketing system, demonstrating the ability to turn strategy into execution and real business impact.